Marketing - Content is king
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video,e-books, case studies, how-to guides, question and answer articles, photos,
Each Boatshed website is designed so you can add lots and lots of content. Content creation and the ability to add this content to your website is a fundamental ingredient to driving your business forward. You have the ability to customise your website content which will significantly build better visibility for Search Engines and to grow your customer base.
Boatshed build the technical elements of SEO (Search Engine Optimisation) into each website and some basic content is already included. But this is only the start, to attract customers, grow your on-line credibility and ultimately be more visible you need to generate and create your own unique content.
Remember "Interesting" "Well Written" "Relevant" "Up to Date" and "Local" content is the key to developing any on-line business.
Getting attention for your business is highly competitive on the web and therefore creating content needs to be one of highest priority areas of your business.
It is all about creating content and the cool thing with Boatshed is that there are lots of ways you can do this.
Adding content to your Boatshed business...
- Adding Used Boats, Photos, Video, Inventory and Brokers comments
- Customise Contact pages for your business and personal profile pages for team each member.
- Variant & Strap lines
- Blogs and Articles
- Custom Headers and ad Boxes can really help to customise your business.
- Social Media Integration and Syndication.
- RSS and Data Feeds to distribute content elsewhere
Type of content you can add
Some blurb on keywords and relevant content here ---research needed
- Boat blogs -
- New listings.
- Price reductions.
- Lists of boats available of similar types.
- Local Blogs -
- News of the local area, events, etc.
- Local marine companies info (helps referring listings to you).
- Boat related blogs, living on a house boat, finding a mooring, etc.
- Become the local expert
- Contact us pages
- Brokerage contact page. Areas and locations your cover.
- Personal contact pages for team. Hobbies, Experience, Likes, Credibility, Creating a more "Human" impression, Interests, Skills
- Content on the website, links.
- Marinas
- Engineers
- Boat Yards
- Sailing Schools
General advice:
Work hard on promotion of the site, creating good content and then promoting it, ideally getting others to link to it.
Pay Per Click Marketing
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages.
The ability to target certain boats in a Google Pay Per Click marketing will soon be available in your Boatshed Dashboard, more info coming soon. You'll be in charge for your marketing budget for each boat, all managed via your Dashboard.