Variant, Strapline & Brokers Comments

Areas you can contribute to..

In the boat advert online, you collate most of the information from your Owner, full boat spec and inventory, the Owner takes ownership of these details and signs the listing agreement to say so. You as the broker can add details to 3 areas within the Dashboard in the boat editor. 

• Variant
• Strapline
• Brokers Comments.

Any information that you can be liable for if the boat is misrepresented

Variant

Used to describe key boat features

GOOD EXAMPLES

• Aft Cabin
• Twin Diesels
• Catamaran
• Part Exchange 

LIABLE EXAMPLES

• Ready to sail away
• In excellent condition
• Fantastic upgrade
  
  

Strapline

These describe what type of boat it is.

• Owen Easton 46 (Brand & Model) 
• Catamaran (Variant)
• Aluminium Cruising Boat (Strapline). Now we know exactly what type of boat it is.

See examples below.

Variants and straplines explained

BRAND	MODEL	VARIANT	STRAPLINE
		extension of the actual boat model	special or unique feature for the particular boat (max 30 characters)
Glacer	54	Aluminium with centerboard	2010 suite of sails
Legend	38	Aft cabin	2016 Dinghy
Maxum	2100SR	Bowrider	One owner from new
		Twin cabin	2015 engines
Fairline	Squadron 65	Flybridge	2016 Highfield CL340 tender
Jeanneau	Sun Odyssey 49 DS	Owners version	water maker plus many extras
Dean	38	Offshore cruising cat	2014 mast, fully battened main
Widebeam	57ft	Cruiser stern	with city mooring
GibSea	51	Twin helm	2013 main, 2014 furling genoa
Sea Hawk	501	Flybridge	Professional re-fit 2014

Brokers Comments

The brokers comments are one of the areas which you contribute to, and therefore liable for. Our aim is to give potential buyers an overview of our thoughts of the boat which includes the following tips...

Do's

• Portray we have personally seen the boat, been on-board
• You have photographed the boat in detail
• After talking to the owner you have a good history of the boat
• What can the boat be used for?
• What style is the boat?
• What alterations has been done?
• By giving a negative about the boat, (without upsetting the Vendor) customers feel they trust you as a broker
• Talk about the boats good points
• It is a used/second hand/pre-owned boat
• Must have Pre-text: These boat details are subject to contract. Note: Offers on the asking price may be considered

Don't s

• Don't include the boat names 
• Don't comment on the condition of the boat, leave that to a professional surveyor.
• You don't need to include technical details about the boat in brokers comments as these are displayed in the comprehensive boat spec.
• Don't include registration/ID numbers that are displayed on the boat
• Never refer to exactly where it is lying, always use a default locations like Portsmouth, South Coast.
• Never use ‘Ready to sail away’ or ‘In a sail away condition’ (without a survey we cannot be sure of the condition and your comments will liable.)
• SEO Keyword Rich: Add words that your customers are likely to search by when looking for a boat like this. If the boat is a Hallberg Rassy 46, by adding terms such as Blue Water Cruiser, Ocean Cruiser, it will widen the possibility of customers finding this boat.
• Don't include any links or phone numbers even if they are your own.

Example 1 - Fairline Targa 33

It is very easy to forget just how quiet marine petrol engines are in comparison to diesels. There is nothing finer than the immediate response you get from a pair of V8 petrols to propel you onto the plane. Combine this with the deep vee hull and you are guaranteed to end up with a smile on your face. The condition that this boat has been kept in is probably not unrelated to the fact that the owner is an engineer by trade. With the increase in diesel prices imminent it makes sense to explore the benefits of petrol boat ownership.

These boat details are subject to contract. Note: Offers on the asking price may be considered. This Fairline Targa 33 has been personally photographed and viewed by Samantha Cassell of Boatshed Portsmouth. Click here for contact details.

Example 2 - Dutch barge Houseboat

This 1922 Dutch Iron/Steel Barge is currently used as a holiday let through an agent, and is booked nearly all of the summer long, it has been completely decorated throughout. My thoughts as I stepped aboard were 'This is like a four bedroom house' on the water, can either be used as a business through the holiday season or indeed as a liveaboard.

These boat details are subject to contract. Note: Offers on the asking price may be considered.
This Dutch Barge Houseboat has been personally photographed and viewed by Frank Smith of Boatshed Portland. Click here for contact details.

All copy used is Variant, Strapline and Brokers Comments are SEO searchable.