Choosing Similar Boats for Mailsender Marketing Campaigns

When choosing similar boats so that you can target the customers and tell them about your boat that you think they have the correct profile for, use the filter in Boatshed search to help you find your profiled list of boats. We manually choose the perfect list of EXTREMELY SIMILAR boats which are very similar to the boat you are selling. 

To produce a well profiled marketing list you will only be marketing for the one boat (depending upon boat type and how long its been for sale for) to about 50 HIGHLY PROFILED CUSTOMERS

Choosing Similar boats for your marketing campaigns

For example below lays out how we achieved our Similar Boat list for a marketing campaign for the boat below...

4 x Filtered searches

NOTE: 4 searches because of the extra searches with year and price. 
YEAR: The boat was 2006, so we target boats that are within the age range to expand our list.
PRICE: The boat was 30Euro / 22GBP by doing the two different searches we could target customers who were looking at boats at a slightly higher price bracket, making your slightly cheaper boat look an attractive option.
NB: Don't choose any boats which are much cheaper than the boat you are marketing.

Similar Boat list

With the 4 filtered searches above, we produced a list of 11 VERY SIMILAR Boats

173536
266130
140566
207517
200626
144317
207453
207302
122531
176673
162646  

Choosing similar boats - VIDEO

Its really important NOT TO MARKET to customers who have ONLY looked at SLIGHTLY SIMILAR BOATS