Beermat / Coaster Promotional event Plan

Boatshed Beer Mat / Coaster Promotion – Operational Guide

Purpose

The Boatshed Beer Mat (Coaster) Promotion is a low-cost, high-impact outreach method. It helps build local awareness of Boatshed.com (and related platforms like PlaneWeb.com), generate genuine conversations, and attract potential sellers in a relaxed setting.

It works well for Boatshed-led awareness campaigns or as a support strategy for third-party events such as boat shows, regattas, or marina socials.

Background

This format has been used successfully over many years, most recently in the Caribbean, where it played a part in securing over $6 million USD in boat listings. Its strength lies in its simplicity and adaptability — a drink, a mat, and a meaningful conversation.

How the Promotion Works

  • Boatshed pre-purchases 200 or 500 beers at a chosen venue.
  • Team members hand out branded beer mats or coasters during the event (not through the bar).
  • Each mat includes a QR code linking to a simple landing page.
  • The recipient takes the mat to the bar and receives a free beer, while the tab lasts.
  • A tick box on the mat is marked when the beer is claimed.
  • The attendee keeps the mat — extending Boatshed visibility well beyond the event.

Design Guidelines

Front of Beer Mat:

  • Slogan: “Life’s Better on a Boat”
  • Boatshed.com logo

Back of Beer Mat:

  • QR code (managed via Boatshed QR Manager)
  • Message: “Scan to claim your free beer and learn more.”
  • Small tick box for use tracking

QR Code Management

QR codes are created and managed via the Boatshed QR Manager (internal dashboard). This system allows:

  • Dynamic updates – change the destination link at any time

    Tracking scans – see when and where codes are used

    Multi-use value – after an event, redirect the QR code to:

    • A blog post or video
    • A featured listing

Landing Page Structure

The linked page should be minimal, friendly, and focused on the giveaway first:

Headline:

Have a Beer on Us

Subheading:

Thanks for stopping by. This one’s on Boatshed.

Beer Instructions:

  • “Take this beer mat to the bar at [Venue Name] and enjoy a free drink — while our tab lasts.”
  • Optionally include a Google Maps link or embedded location pin.
  • “Just show your mat — they’ll know what to do.”

Soft Intro to Boatshed:

“And yes… we’re a boat company.”

We help people sell boats (and maybe one day, planes too). If you're curious, feel free to take a look — or just enjoy the beer!”

Optional CTA:

“Thinking of selling your boat? We can help — it’s what we do best.”

Running the Promotion

1. Choose a Venue or Event

  • Prioritise bars, pubs, regattas, yacht clubs, or airfields
  • Must be able to host a simple pre-paid tab system

2. Agree Beer Tab

"Hello I want to buy 200 beers !" tends to get the right attention and set the mood.

  • Usually 200 or 500 beers
  • Prepaid by Boatshed
  • Venue simply marks each beer as it’s claimed
  • Promotion stops once tab runs out

3. Distribute Beer Mats

  • Must be done directly by the Boatshed team

  • Ideal conversation starter:

    “Here’s a free beer on us — just scan this to claim it.”

4. Track Engagement

  • Check with the bar on redemption numbers
  • Monitor QR scans using the QR Manager
  • Note any warm leads or potential seller conversations

5. Post-Promotion Actions

  • Reassign the QR code to new content
  • Follow up with any prospects met at the event
  • Share your results with HQ for benchmarking

Stock & Distribution

Boatshed HQ maintains a stock of pre-printed beer mats/coasters, available by arrangement.

To request stock:

  • Contact Muriel or use the internal request form
  • Provide event name, date, location, and estimated quantity

Key Points to Remember

  • This promotion is simple, personal, and memorable
  • It is designed to start conversations, not push a sales pitch
  • The beer is the hook, the QR code is the follow-up, and the mat is the memory
  • Works anywhere — pub, pontoon, or plane hangar
  • Can be reused, redirected, and reissued — making it long-lasting

Final Summary

The Boatshed Beer Mat Promotion is a proven, flexible campaign format that can be deployed with minimal overhead and maximum impact. Whether you’re introducing the brand, supporting a broker in the field, or joining a boat show or fly-in, it offers a chance to create meaningful engagement — one beer at a time.


Sample Blog https://www.boatshed.com/have-a-beer-on-us--sleapkosh25-blog-163660.html

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